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Nissan

Nissan

 

Services provided

 

Nissan Motors was looking for an agency to help them with their end to end CRM lifecycle management from lead nurture to new customers and then after sales service to repeat purchase. They asked us to utilize their current tech stack and implement a full program for them.

We implemented the following solutions:

  • Data Capture Analysis and Tech Stack Strategy Consulting
  • Redesign of their Tech Stack
  • Data Segmentation Strategy across the entire lifecycle
  • Communication and artwork for CRM communications
  • Customer Segmentation Development
  • Line OA Strategy Development
  • Redesign of all Marketing Journeys and Implementation inside of SF Marketing Cloud.

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20/12/2023 0 Comments

Toyota

Toyota

 

Services provided

 

Toyota Connect is the division of Toyota that manages the Toyota App.  They had purchased the SF marketing Cloud License, but were not sure how to make the best use of it.  They came to Audience IQ to perform an audit and make recommendations how to improve usage.

 

Audience IQ performed an audit and produced an action plan that focused on the following: 

  • Data Structure Review
  • New Tech Stack and Data flow design
  • Data Integration and re-organization of Data on Salesforce Marketing Cloud.
    • Customer Profile Data
    • LINE BCRM Customer Data
    • Lead and prospect Data
  • Set up all features which help for tracking performance and segmentation.
    • Einstein Messaging Insights
    • Einstein Send Time Optimization
    • Email Recommendations
    • Web Recommendations
  • Behavior trigger Integration

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19/12/2023 0 Comments

The Pizza company

The Pizza company

 

Services provided

 

The Pizza Company had over 300 call center agents working in the traditional system of phone orders and phone customer service. They knew that the future was digital and that customers wanted to communicate in a new way. So they asked Audience IQ to evaluate the best solution.

 

We recommended a combination of SF Service Cloud combined with SF Digital Engagement.  This would allow them to offer live chat on their website as well as Facebook Messenger. We worked with their web team to implement this provided on the site training to their digital agents.  

 

  • Salesforce Service Cloud
  • Salesforce Digital Engagement
  • Live chat customer development
  • Case automation in Salesforce to store all case data in one place.
  • Monthly reporting and insights to help improve customer service and product development

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08/10/2020 0 Comments
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