At AiQ we provide both services and technology, allowing data driven advertisers a One Stop Solution.
We live in a world where digital technologies are disrupting every aspect of our lives. This creates threats for traditional companies and opportunities for digital first companies to take market share.
The tools of communication with the customer is changing, powered by the mobile revolution. At the end of the day, the relationship we have with the customer is the most import element in business success. If we can build a strong relationship and meet their needs, then we can build a lasting business
Audience IQ is your Digital Marketing Partner. We start by developing your Digital Marketing Framework, and then provide a comprehensive rage of solutions including:
Today’s data driven advertisers require technology solutions to help manage customer data, automate customer journey’s and connect with their customers across every digital touch point.
AiQ works with various technology platforms including:
Audience IQ’s clients and their results are the best proof that our programs work. We have also received awards and praise from the industry.
Technology and best practices are always evolving. We routinely share key learnings from both inside and outside our ecosystem.
The Loyalty Loop: Why FMCG & Retail Need Better Customer Data In fast-moving consumer goods (FMCG), ecommerce, and retail, repeat business is everything. But with rising acquisition costs and shrinking consumer attention spans, it’s harder than ever to build lasting loyalty—and easier than ever to lose it. Many brands invest heavily in winning that first sale,...
Why Hotels and Restaurants Should Embrace Chat Automation – And How AIQ Chat Can Help In today’s fast-paced digital landscape, customer expectations are clear: they want convenience, speed, and seamless communication. For hotels and restaurants across Asia, that means one thing—chat. Whether it’s Instagram Messenger, Facebook Messenger, or LINE, your guests are...
How CRM Can Enhance Guest Satisfaction and Increase Rebookings In a competitive travel landscape, where customer loyalty is hard-won and easily lost, repeat bookings are the key to long-term growth. While new customer acquisition costs continue to rise, the brands that are thriving are those who know how to retain, re-engage, and reactivate their past guests....
How CRM Can Enhance Guest Satisfaction and Increase Rebookings In today’s competitive market, guest satisfaction is the cornerstone of success, especially for hospitality and service-based industries. With customer expectations constantly evolving, businesses need tools that not only meet but exceed those expectations. A well-implemented CRM (Customer Relationship...
ระวังมิจฉาชีพแอบอ้าง!! โปรดระวังการแอบอ้าง ขณะนี้มีผู้แอบอ้างเป็น HR ของบริษัทออเดียนซ์ ไอคิว เอเชีย จำกัด ติดต่อเพื่อเสนอตำแหน่งงานจัดซื้อ ธุรการและอื่นๆ บริษัทเรามีสำนักงานใหญ่และสาขาที่กรุงเทพมหานครเท่านั้น และเป็นธุรกิจระเภท Digital และ Technology บริษัทไม่มีนโยบายการติดต่อในลักษณะส่งลิ้งค์หรือเชิญชวนเข้าไลน์กลุ่มเพื่อทำการทดลองงานออนไลน์...
In today’s fast-paced digital landscape, the heartbeat of successful companies resonates with a Data Mindset. To truly thrive, businesses need to embrace a Data Culture where decisions are driven by insights and a commitment to leveraging the right digital services. That’s where Audience IQ comes in. Why Data Mindset matters Data Always Comes...
I-DAC Thailand and Tangible Solutions Announce Joint Venture: Audience IQ Asia to Accelerate Digital Transformation in Thailand I-DAC Bangkok (I-DAC), a member of D.A.Consortium Inc. (DAC, Japan’s leading digital marketing company and a member of the Hakuhodo DY Group, is thrilled to announce that its group company I-DAC Thailand has...
Did you know that 59% of people would choose to message a business over emailing them? Or that 89% of people would expect a brand to respond to them in 24 hours? MessageBird, an omnichannel communications platform, brings a solution.
The speed of digitalisation continues to rise in every industry across the globe. It has changed consumer expectations, and is forcing businesses to communicate in ways they had not anticipated. Customers today expect businesses to engage with them on their terms, and through their preferred channels and messaging apps.
Communicating with a business should be as easy as communicating with a friend. MessageBird’s omni-channel solutions help businesses streamline conversations through their customers’ preferred channels – SMS, Voice, Line, WhatsApp, FB Messenger, Instagram, WeChat, Email and more.
When lockdowns were enforced globally, all businesses took a massive hit. From restaurants and travel, to education and commerce were impacted. Businesses which were already digital first, or quick to adopt digital channels have fared well compared to traditional businesses.
Audience iQ is changing that with the launch of its proprietary AiQ Line BC platform. This is the only tool in Thailand that enables marketers to merge their existing customer data with their customer’s Line data, turning it into
Our diverse team of Digital Marketing mavens have passion for our success.
Konvy was looking to improve successful transactions as well as increase customer retention through their repurchasing rate. Specifically, this included improving app conversion rate paired with reducing cart abandonment.
Audience IQ provided an end-to-end service including:
- CleverTap:
- Audience segmentation
- Develop customer journeys
- App push
- SMS Marketing design
- Customer Journey Design
- Reminders to Purchase
- Add-to-cart Promotion
- Banner Promotional Ads
Daikin was looking for a way to give better value to their customers via one of the most popular chat apps in the market, Line
- Set up a new Line OA Rich Menu, allowing users a wide range of activities, but most importantly: Purchasing, booking Service, FAQ and Maintenance.
- For each activity we made sure that the users have to first opt in so we can collect their Line UID for future 1:1 marketing.
- We developed Rich menu response using the Line Messaging API
- We integrated with the Daikin back end for Maintenance bookings, Aircon bookings and more.
- We stored all customer data in a single Database for use by Daikin for future marketing.
Nissan Motors was looking for an agency to help them with their end to end CRM lifecycle management from lead nurture to new customers and then after sales service to repeat purchase. They asked us to utilize their current tech stack and implement a full program for them.
We utilized their current tech stack made up of Microsoft Dynamics for Core CRM and SalesForce Marketing cloud for the omnichannel marketing communications. We implemented the following solutions:
- Data Capture analysis and tech stack Strategy consulting
- Redesign of their Tech stack
- Data segmentation strategy across the entire lifecycle
- communication and Graphics for all CRM communications including: routine Campaigns, Book test Drive lead nurturing, Motor Expo lead nurturing.
- Development of Hot / Warm / Cold segments and routing
- Development of a new Line OA strategy.
- Redesign of all marketing Journeys and implementation inside of SF Marketing Cloud.
AIQ implemented the MessageBird Set up and integration with Salesforce Service cloud. Both MessageBird and SalesForce are open platforms, allowing for the easy customization that resulted in a better customer experience.
Our Solution:
- MessageBird Omnichannel Widget on the home page website
- Direct connection to social chat channels: Line, Facebook Messenger and Whatsapp.
- Development of Chat bot scripts that provided FAQ, ability to book appointments, and direct access to a live agent if needed.
- Capture of all customer data and ticket information.
- Push all data into Salesforce which is where appointments are booked and moved through the automated online registration process.
Using the CleverTap Customer engagement platform, we were able to push in data from both online behavior, as well as offline data from their loyalty program and in store sales POS data.
Step 1: Segmentation:
We were then able to created advanced segments such as the following:
- Online customer but never joined the loyalty program
- Offline Customer, but never purchased online
- Cross Sell Recommendation: Purchased Product A, so need product B
Step 2: Set Automated Journey’s
We then used CleverTap’s journey builder to create automated flows to communicate back onto social media channels
Developed a Line Community where their partners can join, learn how to use the app and get up to date on the latest prizes and rewards
Audience IQ provided an end-to-end service including:
- Loyalty program design
- Line Customer Journey Design
- Explainer Video
- Rewards Page
- Message Bird: Social Customers service for Line. Automated Chat bot journeys
- Content management and Campaign Execution
Enhance your media experience with our comprehensive media management solutions. We can help in building digital assets, creating engaging content, managing your community, tracking sales and optimizing your media channels.
What’s included:
- Consultation and Adaptations
- Campaign Optimization
- Weekly and Monthly reporting
- Strategic Recommendations
- Tracking Implementation
- Account Manager x 1
- Ad Operations Specialist x 1
Konvy was looking to improve successful transactions as well as increase customer retention through their repurchasing rate. Specifically, this included improving app conversion rate paired with reducing cart abandonment.
Audience IQ provided an end-to-end service including:
- CleverTap:
- Audience segmentation
- Develop customer journeys
- App push
- SMS Marketing design
- Customer Journey Design
- Reminders to Purchase
- Add-to-cart Promotion
- Banner Promotional Ads
Daikin was looking for a way to give better value to their customers via one of the most popular chat apps in the market, Line
- Set up a new Line OA Rich Menu, allowing users a wide range of activities, but most importantly: Purchasing, booking Service, FAQ and Maintenance.
- For each activity we made sure that the users have to first opt in so we can collect their Line UID for future 1:1 marketing.
- We developed Rich menu response using the Line Messaging API
- We integrated with the Daikin back end for Maintenance bookings, Aircon bookings and more.
- We stored all customer data in a single Database for use by Daikin for future marketing.
Nissan Motors was looking for an agency to help them with their end to end CRM lifecycle management from lead nurture to new customers and then after sales service to repeat purchase. They asked us to utilize their current tech stack and implement a full program for them.
We utilized their current tech stack made up of Microsoft Dynamics for Core CRM and SalesForce Marketing cloud for the omnichannel marketing communications. We implemented the following solutions:
- Data Capture analysis and tech stack Strategy consulting
- Redesign of their Tech stack
- Data segmentation strategy across the entire lifecycle
- communication and Graphics for all CRM communications including: routine Campaigns, Book test Drive lead nurturing, Motor Expo lead nurturing.
- Development of Hot / Warm / Cold segments and routing
- Development of a new Line OA strategy.
- Redesign of all marketing Journeys and implementation inside of SF Marketing Cloud.
AIQ implemented the MessageBird Set up and integration with Salesforce Service cloud. Both MessageBird and SalesForce are open platforms, allowing for the easy customization that resulted in a better customer experience.
Our Solution:
- MessageBird Omnichannel Widget on the home page website
- Direct connection to social chat channels: Line, Facebook Messenger and Whatsapp.
- Development of Chat bot scripts that provided FAQ, ability to book appointments, and direct access to a live agent if needed.
- Capture of all customer data and ticket information.
- Push all data into Salesforce which is where appointments are booked and moved through the automated online registration process.
Using the CleverTap Customer engagement platform, we were able to push in data from both online behavior, as well as offline data from their loyalty program and in store sales POS data.
Step 1: Segmentation:
We were then able to created advanced segments such as the following:
- Online customer but never joined the loyalty program
- Offline Customer, but never purchased online
- Cross Sell Recommendation: Purchased Product A, so need product B
Step 2: Set Automated Journey’s
We then used CleverTap’s journey builder to create automated flows to communicate back onto social media channels
Developed a Line Community where their partners can join, learn how to use the app and get up to date on the latest prizes and rewards
Audience IQ provided an end-to-end service including:
- Loyalty program design
- Line Customer Journey Design
- Explainer Video
- Rewards Page
- Message Bird: Social Customers service for Line. Automated Chat bot journeys
- Content management and Campaign Execution
Enhance your media experience with our comprehensive media management solutions. We can help in building digital assets, creating engaging content, managing your community, tracking sales and optimizing your media channels.
What’s included:
- Consultation and Adaptations
- Campaign Optimization
- Weekly and Monthly reporting
- Strategic Recommendations
- Tracking Implementation
- Account Manager x 1
- Ad Operations Specialist x 1
The key to a successful Digital Marketing program is to benchmark where your current efforts rank vs. industry standard metrics. AiQ has developed a Digital Marketing Framework the can guide your brand to the right strategy. Audit includes the following:
