At AiQ we provide both services and technology, allowing data driven advertisers a One Stop Solution.
Konvy was looking to improve successful transactions as well as increase customer retention through their repurchasing rate. Specifically, this included improving app conversion rate paired with reducing cart abandonment.
Audience IQ provided an end-to-end service including:
- CleverTap:
- Audience segmentation
- Develop customer journeys
- App push
- SMS Marketing design
- Customer Journey Design
- Reminders to Purchase
- Add-to-cart Promotion
- Banner Promotional Ads
Daikin was looking for a way to give better value to their customers via one of the most popular chat apps in the market, Line
- Set up a new Line OA Rich Menu, allowing users a wide range of activities, but most importantly: Purchasing, booking Service, FAQ and Maintenance.
- For each activity we made sure that the users have to first opt in so we can collect their Line UID for future 1:1 marketing.
- We developed Rich menu response using the Line Messaging API
- We integrated with the Daikin back end for Maintenance bookings, Aircon bookings and more.
- We stored all customer data in a single Database for use by Daikin for future marketing.
Nissan Motors was looking for an agency to help them with their end to end CRM lifecycle management from lead nurture to new customers and then after sales service to repeat purchase. They asked us to utilize their current tech stack and implement a full program for them.
We implemented the following solutions:
- Data Capture Analysis and Tech Stack Strategy Consulting
- Redesign of their Tech Stack
- Data Segmentation Strategy across the entire lifecycle
- Communication and artwork for CRM communications
- Customer Segmentation Development
- Line OA Strategy Development
- Redesign of all Marketing Journeys and Implementation inside of SF Marketing Cloud.
We implemented the MessageBird Communication platform and completed integration with Salesforce Service Cloud. Both MessageBird and SalesForce are open platforms, allowing for the easy customization that resulted in a better customer experience.
Our Solution:
- MessageBird Omni Channel Widget
- Direct connection to social chat channels: Line, Facebook Messenger and Whatsapp.
- Development of chat bot scripts
- Capture of all customer data
- Enabled push of all data into Salesforce Service Cloud
With the CleverTap Customer Engagement platform, we were able to push in customer data from their loyalty program and in store sales POS data.
What we did:
- Utilized CleverTap segmentation feature to segment customers into specific audiences
- Set up automated customer journeys with the goal to build customer loyalty to communicate back to four separate social media channels.
Developed a Line Community where their partners can join, learn how to use the app and get up to date on the latest prizes and rewards
Audience IQ provided an end-to-end service including:
- Loyalty program design
- Line Customer Journey Design
- Explainer Video
- Rewards Page
- Message Bird: Social Customers service for Line. Automated Chat bot journeys
- Content management and Campaign Execution
Enhance your media experience with our comprehensive media management solutions. We can help in building digital assets, creating engaging content, managing your community, tracking sales and optimizing your media channels.
What’s included:
- Consultation and Adaptations
- Campaign Optimization
- Weekly and Monthly reporting
- Strategic Recommendations
- Tracking Implementation
- Account Manager x 1
- Ad Operations Specialist x 1
DUNLOP was looking to utilize their 1st party customers warranty data to identify users whose tires are close to their life expectancy or in poor condition in order to upsell tires replacement packages.
Utilizing Antsomi CDP our data strategy team Implemented the following solutions:
- Aggregate all data sources into the Antsomi CDP
- Unify data between the two sources using the Mobile # as the Unique Identifier
- Utilize the Antsomi Segmentation Tool to create relevant Customer Segments:
- Setup automated personalized campaign journeys through LINE messenger to retarget and engage with different customer segments for tires replacement packages.
Konvy was looking to improve successful transactions as well as increase customer retention through their repurchasing rate. Specifically, this included improving app conversion rate paired with reducing cart abandonment.
Audience IQ provided an end-to-end service including:
- CleverTap:
- Audience segmentation
- Develop customer journeys
- App push
- SMS Marketing design
- Customer Journey Design
- Reminders to Purchase
- Add-to-cart Promotion
- Banner Promotional Ads
Daikin was looking for a way to give better value to their customers via one of the most popular chat apps in the market, Line
- Set up a new Line OA Rich Menu, allowing users a wide range of activities, but most importantly: Purchasing, booking Service, FAQ and Maintenance.
- For each activity we made sure that the users have to first opt in so we can collect their Line UID for future 1:1 marketing.
- We developed Rich menu response using the Line Messaging API
- We integrated with the Daikin back end for Maintenance bookings, Aircon bookings and more.
- We stored all customer data in a single Database for use by Daikin for future marketing.
Nissan Motors was looking for an agency to help them with their end to end CRM lifecycle management from lead nurture to new customers and then after sales service to repeat purchase. They asked us to utilize their current tech stack and implement a full program for them.
We implemented the following solutions:
- Data Capture Analysis and Tech Stack Strategy Consulting
- Redesign of their Tech Stack
- Data Segmentation Strategy across the entire lifecycle
- Communication and artwork for CRM communications
- Customer Segmentation Development
- Line OA Strategy Development
- Redesign of all Marketing Journeys and Implementation inside of SF Marketing Cloud.
We implemented the MessageBird Communication platform and completed integration with Salesforce Service Cloud. Both MessageBird and SalesForce are open platforms, allowing for the easy customization that resulted in a better customer experience.
Our Solution:
- MessageBird Omni Channel Widget
- Direct connection to social chat channels: Line, Facebook Messenger and Whatsapp.
- Development of chat bot scripts
- Capture of all customer data
- Enabled push of all data into Salesforce Service Cloud
With the CleverTap Customer Engagement platform, we were able to push in customer data from their loyalty program and in store sales POS data.
What we did:
- Utilized CleverTap segmentation feature to segment customers into specific audiences
- Set up automated customer journeys with the goal to build customer loyalty to communicate back to four separate social media channels.
Developed a Line Community where their partners can join, learn how to use the app and get up to date on the latest prizes and rewards
Audience IQ provided an end-to-end service including:
- Loyalty program design
- Line Customer Journey Design
- Explainer Video
- Rewards Page
- Message Bird: Social Customers service for Line. Automated Chat bot journeys
- Content management and Campaign Execution
Enhance your media experience with our comprehensive media management solutions. We can help in building digital assets, creating engaging content, managing your community, tracking sales and optimizing your media channels.
What’s included:
- Consultation and Adaptations
- Campaign Optimization
- Weekly and Monthly reporting
- Strategic Recommendations
- Tracking Implementation
- Account Manager x 1
- Ad Operations Specialist x 1
DUNLOP was looking to utilize their 1st party customers warranty data to identify users whose tires are close to their life expectancy or in poor condition in order to upsell tires replacement packages.
Utilizing Antsomi CDP our data strategy team Implemented the following solutions:
- Aggregate all data sources into the Antsomi CDP
- Unify data between the two sources using the Mobile # as the Unique Identifier
- Utilize the Antsomi Segmentation Tool to create relevant Customer Segments:
- Setup automated personalized campaign journeys through LINE messenger to retarget and engage with different customer segments for tires replacement packages.
Audience IQ’s clients and their results are the best proof that our programs work. We have also received awards and praise from the industry.
The key to a successful Digital Marketing program is to benchmark where your current efforts rank vs. industry standard metrics. AiQ has developed a Digital Marketing Framework the can guide your brand to the right strategy. Audit includes the following:
Our diverse team of Digital Marketing mavens have passion for our success.
Technology and best practices are always evolving. We routinely share key learnings from both inside and outside our ecosystem.
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In today’s fast-paced digital landscape, the heartbeat of successful companies resonates with a Data Mindset. To truly thrive, businesses need to embrace a Data Culture where decisions are driven by insights and a commitment to leveraging the right digital services. That’s where Audience IQ comes in. Why Data Mindset matters Data Always Comes...
I-DAC Thailand and Tangible Solutions Announce Joint Venture: Audience IQ Asia to Accelerate Digital Transformation in Thailand I-DAC Bangkok (I-DAC), a member of D.A.Consortium Inc. (DAC, Japan’s leading digital marketing company and a member of the Hakuhodo DY Group, is thrilled to announce that its group company I-DAC Thailand has...
Did you know that 59% of people would choose to message a business over emailing them? Or that 89% of people would expect a brand to respond to them in 24 hours? MessageBird, an omnichannel communications platform, brings a solution.
The speed of digitalisation continues to rise in every industry across the globe. It has changed consumer expectations, and is forcing businesses to communicate in ways they had not anticipated. Customers today expect businesses to engage with them on their terms, and through their preferred channels and messaging apps.
